ABOUT US | Freedom Effect



The inspiration for “The Freedom Effect” project begins in Humboldt Park, Chicago in 2011 when we wanted to initiate a scholarship fund for excelling undocumented High School students in our neighborhood seeking a career in the Creative Arts. 

As a result of positive feedback received after the first t-shirts were printed for the fundraising drive, we finally decided to create and register Freedom Effect LLC in the Spring of 2014 to make a venture of the project. Ten percent of all sales will be donated to deserving students in the Humboldt Park neighborhood at the start of every academic year, beginning in the Fall of 2015.

With our passion for graphic design and backgrounds in the arts, education and advertising, this is a journey we are excited to undertake. Our trademarked logo—a sugar skull with a gas mask—is symbolic of the struggles some undocumented students endure in Chicago and beyond. We define “The Freedom Effect” as the desire to live our lives in the ‘free-est’ and fullest of ways that goes beyond mere survival.


Our logo, which features as the design on the maiden release of Freedom Effect t-shirts, was inspired by the aesthetics of the sugar skulls created in Mexico for the “Dia de los Muertos” celebration. It showcases a decorated skull wearing a gas mask as a means of survival. Our reminder that we can’t revive what is already dead, but must cherish what is alive—giving it the “free-est” of reins.

In the coming months and years, we look forward to sharing new designs centered on “The Freedom-Effect” theme, and invite you along for the ride.


We treat each Freedom Effect t-shirt design as an expression of our ideals—it is our work of art.

We offer limited-run fashion forward t-shirts in vibrant colors—youth and adult sizes.

Wear them and turn heads. Or as a work of art, collect them and embellish the museum that is your closet!


Brenda & Terrence