When we soft-launched the Freedom Effect t-shirt brand in August of 2014, we looked forward to meeting potential customers as front line vendors. These encounters at events such as conventions, local fairs, festivals and performances are truly enriching experiences, which always leaves us looking forward to the next one.
When www.Freedom-Effect.com launched in January of this year, it provided the necessary platform to sell our t-shirts and engage with the proverbial ‘global marketplace’. But nothing compares with having a face-to-face chat about the ideas that drive our designs. Some of these discussions have really been revealing as to why some customers make purchase decisions. Surely the product must be aesthetically appealing to them to begin with, but then, there may be more.
So far, we have had the opportunity to showcase only our maiden design (and official logo), FreedomEffect. It is inspired by aesthetics of the sugar skulls created in Mexico for the “Dia de los Muertos” celebration, which showcases a decorated skull wearing a gas mask.
What has been fascinating to us are the various reactions we get when we begin chatting about the idea and inspiration of the design. However, even more remarkable is the personal interpretations and projections that others see and how the idea of the design is extended beyond what was conceived or envisioned.
Some claim and interpret the design, they own it. The gas mask becomes not just a symbol or survival, but of resistance to injustice; of resilience in poverty; of protest against environmental degradation. Others see a third eye which speaks to mystical powers. Some see the preservation of life after death! So the question becomes: whose point of view is objectively valid when appreciating a work of art? Does it matter?
On Friday, June 12, 2015 beginning at 5:30pm, Freedom Effect will be participating at the School of the Art Institute of Chicago’s (SAIC) ‘The Alumni Market’, part of the Pilsen neighborhood’s 2nd Friday Gallery Night. It will be the occasion for us to present Freedom Effect’s newest design, PaperBoat.
It is a design series that speaks to the liberating process that nautically charts transitions and journeys. We very much look forward all the interpretations and projections that will abound. It will make for a lively discussion.
THE ALUMNI MARKET
1711 South Halsted Street
Chicago, IL 60608
5:30 PM-6:30 PM: A conversation with the alumni vendors
6:30 PM-10:00 PM: The Alumni Market