News | Freedom Effect


May 17, 2019

February 05, 2019

Isla/Vida: Home (Puerto Rico)

This design captures an image of the Island/Tree or Home/Tree, which is re-imagined through the idea of growth but also the fragility of change.

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November 14, 2017

2017 Freedon Effect Scholar - Daniela!

We are pleased to announce Daniela Mouleón as our 2017 Freedom Effect Scholar. A dreamer, and a doer, Daniela represents what inspired us to begin the Freedom Effect project.

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Freedom by Ava+Naia

Last year, we asked our daughters, Ava and Naia, who were then six and thirteen years old, to collaborate on a design that expresses their idea of freedom.

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October 11, 2016

Our Bomba Inspired 'Del Sur' T-shirt

Bomba “is a musical expression created in Puerto Rico at the end of the 17th century by West Africans and their descendants who worked the colonial sugar plantations along the island’s coast. Through fiery drum rhythms and improvised dance, the cane workers released the feelings of anger, resistance, and sadness, which characterized their condition.”

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Introducing MusicRootsAfrica Tshirt

MusicRootsAfrica” is a collaboration with Bomba con Buya, a Chicago-based ensemble which aims to preserve and advance the Bomba music and dance tradition.

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Crew vs. V-neck T-shirts for Guys

A couple of our customers really loved the designs on one of our shirts but insisted that only a V-neck will do. For graphic t-shirts, that has never really been a deal breaker for me; if I like the design, I’m sold. However, I thought I’ll look into this more and see what sayeth the fashion world.

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